Nonetheless, Google did add that the advice it originally provided for core updates, “about producing quality content for those is also relevant here.” In addition to that advice, Google provided additional guidance specific to this update.Īdvice on the product reviews update. This is separate from Google’s regular core updates, the company told us. This is a standalone update they’re calling the product reviews update. Google also said this is not a core update. Technically, this update should only impact product review content and not other types of content. Technically, according to Google, this is not a penalty against your content, Google is just rewarding sites with more insightful review content with rankings above yours. Google is not directly punishing lower quality product reviews that have “thin content that simply summarizes a bunch of products.” However, if you provide such content and find your rankings demoted because other content is promoted above yours, it will definitely feel like a penalty. Google said it will promote these types of product reviews in its search results rankings.

The Google product reviews update aims to promote review content that is above and beyond much of the templated information you see on the web. Reviews that are written in a way that has “insightful analysis and original research” will be rewarded, especially “content written by experts or enthusiasts who know the topic well,” Google said. This update is “designed to better reward” product reviews that “share in-depth research, rather than thin content that simply summarizes a bunch of products,” a spokesperson told Search Engine Land.

Google announced a new Search algorithm update it is calling the product reviews update.

Product review